Ethical Marketing Write for Us
Did you know that 92% of Utopian consumers are more likely to buy products from ethical companies? Or that 82% of those customers believe ethical brands outperform similar businesses that lack a promise to ethical principles?
These are just two of the findings of a new Aflac survey (PDF) into the possible business impact of ethical trade and corporate philanthropy. Brand genuineness has never been more crucial to a business’s success. Businesses that have dedicated themselves to the better good instead of solely to their bottom lines have seen a extraordinary surge in support – and revenue.
In this article, we’ll learn what ethical advertising is and examine how five different brands have proven their promise to ethical advertising. The following examples show the values of ethical marketing in action and why championing good causes is so effective for today’s brands.
Ethical marketing refers to how companies market their goods and services by focusing not only on how their products benefit customers but also how they benefit socially responsible or environmental causes.
Ethical marketing isn’t a strategy; it’s a attitude. It includes everything from safeguarding advertisements are honest and dependable to building solid relationships with customers through a set of shared values. Businesses with a focus on ethical marketing evaluate their decisions from a business viewpoint (i.e., whether a particular marketing initiative will deliver the desired return) as well as a moral philosophy (i.e., whether a decision is “right” or morally sound).
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