Video content is the future of marketing. It’s an easy way to connect with your audience, and it’s also proven to be the most effective type of content for capturing attention.
Let’s face it – we live in a world where everybody has an attention deficit and only a few people prefer reading over watching. Video captures our attention because we can process it with our vision, much more than we can do with plain text.
Data shows that less than 10% of people will read any given article on social media posts, but if you post a video, 40-50% of people will watch it. This is why video content marketing is so powerful and such a growing trend.
But, creating videos takes time and effort that many businesses just don’t have. It’s not as simple as speaking to your smartphone camera about your product anymore; you need video software to make effective clips.
What makes a good video?
Before getting into the different types of video content and what to use when, let’s understand what makes a video effective in general.
Two factors contribute to a good video: technical aspects and planning aspects.
For example, if your lighting is poor in a room where there’s no natural light, it doesn’t matter how great your script is, nobody will want to watch it. It takes some investment to get decent equipment like lights and microphones, but it’s worth it in the long run.
Likewise, planning is the key. If you don’t know what you’re doing, your video will come across as rushed and unprofessional. Spend time mapping out your video and thinking about the story you want to tell.
Once you have a good video, it’s important to make sure it’s optimized for different platforms.
Different social media sites need different types of videos. For example, Facebook prefers longer videos (up to 2 minutes) while Twitter is more suited for shorter videos (under 30 seconds).
You also need to make sure your video is formatted correctly for each platform.
Types of Video Content
Now that we know what makes a good video, let’s talk about different types of video content you can use in your marketing:
A product demo is a great way to show off what your product can do. This type of video is good for products that are hard to understand.
If you have a product that’s new to the market, a product demo is a great way to introduce it.
You can also use product demos to show off new features or updates for existing products.
These are great for answering the more common questions customers may have.
You can answer some of the most commonly asked questions in a short video to save on time spent writing out long blog posts.
They’re also good for helping your audience get to know you more since they can see your face and hear your voice.
Some businesses also create mini-commercials to help promote their products, which is very effective! But be wary not to go overboard with product promotion, since many people dislike sales pitches in videos or articles. A little can go a long way here, so decide how much you want to show off.
If you’re selling something that mostly benefits customers, just give them enough information to pique their interest.
Tutorials/ How-To Videos
These are also very popular types of video content. People love learning new things, and if you can teach them something through a video, they’re more likely to remember it.
Make sure your tutorials are easy to follow and that you don’t go too fast. You may also want to include a text transcript of the tutorial in the description box so people who can’t watch the video can still learn from it.
Brand videos are a great way to strengthen your brand identity and connect with customers on a more personal level.
They can be anything from customer testimonials to company culture videos.
Make sure they’re high quality and tell a story that connects with your target audience.
How To Create A Compelling Video Marketing Strategy
Now that we’ve talked about the different types of video content, let’s talk about how to put together a video marketing strategy.
The first thing you need to do is figure out what you want to achieve with your videos. Do you want to increase brand awareness? Drive more sales? Get more website traffic?
Once you know what you want to achieve, you can start figuring out which type of videos will help you reach your goals.
For example, if you want to drive more sales, product demos and tutorials are a great way to go. If you’re looking for website traffic, then focus on videos that are optimized for SEO.
Once you have a general idea of the types of videos you want to create, your next step is to figure out where you want to host them.
You can create a YouTube channel and have all of your videos on the same site. However, you’d be better off using a platform that specializes in video sharing, so you can get more engagement from your audience.
You’ll also want to make sure you have a great title for each video. The title should include keywords that describe the content of the video, so it’s easier for your audience to find your videos in search results. Make sure the titles are short yet descriptive enough that viewers know what they’re clicking on.
Make sure you keep an eye on where your videos rank in search results because this will help with SEO efforts.
For small businesses, individual creators, marketing managers, and social media managers, these are all fantastic points to consider when deciding how to best utilize visual content within your marketing mix.
Tips And Tricks For Creating Awesome Videos
Once you have a video marketing strategy in place, it’s time to start creating some videos.
Here are a few tips to help you get started:
- Keep it short and sweet. Aim for 2 to 4 minutes unless you’re making a tutorial or product demo video. Try not to go longer than 5 minutes because people will lose interest quickly.
- Use subtitles if your accent is difficult to understand or if there’s background noise in the video that may distract from what you’re saying. You can add subtitles on YouTube by going into the settings and enabling “captions.”
- Add eye-catching thumbnails, so viewers can get a sneak peek of what’s in your video. When they see something interesting, their curiosity will get the best of them and they’ll click on it without hesitation.
- Make sure you include social media sharing buttons so viewers can easily share your videos with friends and family.
- Add links to relevant blog posts or product pages in the video description field so that people who may not want to watch the entire video can still find out more about what you’re doing.
All of these small details will go a long way to make your videos as engaging as possible. The better the video, the better your chances are at achieving your goals.
You’ll also want to make sure you’re using video hosting platforms that provide analytics and other tools, so you can track how many views your videos get and where people are watching them. This information will be very helpful when it comes time for your next video marketing campaign.
When it comes to video marketing, the most important thing is your audience. Your videos need to be engaging and speak directly to their pain points, so they’ll want more from you in different mediums, such as blog posts or social media content.
The key with visual content is understanding how people think and react at each stage of the purchasing process or lead funnel so that your message can resonate with them where they are on this journey.
These tips should give you everything you need to create engaging visuals that will increase awareness of your brand and engage more customers at the same time!
If you need help with editing or creating videos, there are several tools available online that you can use. You can check out all the tools here.
If you’re looking for video marketing software that can help you create high-quality videos, you can check out video marketing software. It’s perfect for small businesses, individual creators, and marketing managers who want to create professional-looking videos without having to spend a lot of money.