Every website needs to establish an online presence, especially if you’re in the legal industry, which is incredibly competitive. To do so, you need to consider and apply all the SEO-related tactics to your content and your homepage before anything else.
If you ignore SEO, your clients won’t be able to find an easy way to get in touch with you and will go to your competition instead, which was smarter and used all the correct strategies, along with a carefully planned linkbuilding plan.
Within SEO, linkbuilding is incredibly important and can be very effective at increasing traffic. This process can be difficult to understand, and trying to use this tool without getting the hang of it is a recipe for disaster.
Using low-quality links which could be interpreted as spam can even make your website disappear from search engines. That’s why linkbuilding for law firms is considered a double-edged sword, but you have no reason to be afraid of it.
Understanding What It Means
By definition, linkbuilding is the process of acquiring hyperlinks from other websites to your own. A hyperlink will usually be interpreted as a recommendation by a search engine, and if it leads to your website, it is essentially bringing you more traffic, which will give you more prospects that can easily turn into clients if you keep your website updated with engaging content and a captivating design.
The possibilities are endless when you need to get other websites to link back to yours, but keeping in mind the right strategies will really help you achieve a higher ranking.
Guest Posting
Many people consider guest posts as an overrated and overused tactic which doesn’t work anymore nowadays, but that’s far from the truth. If the posts you submit contain valuable information and engaging content, they won’t be classified as spam links and will be of great help to your law firm.
You also need to make sure they don’t end up on irrelevant websites which have nothing to do with your field of expertise or have content that is focused on a geographic area that is different from the one where you’re legally allowed to operate. Always remember to submit guest posts only to reliable websites with a good reputation.
Directories
One of the fastest ways to the world of linkbuilding is using directories, which take care of listing various practice areas that a prospect might be looking for in your area.
You can use a free or paid listing, as long as it’s reliable and legit. A paid one usually gives you a more exclusive spot with a custom profile just for your business, so if you’re in a hurry, choosing this option is going to be a smart choice.
Attracting Links
When dealing with the linkbuilding process, attracting links naturally is also a viable option. To do so, make sure to produce interesting content that users are unable to find anywhere else.
It could be an e-book, a simple guide, or even a video, as long as it’s a valuable resource that will catch the attention of other websites. At that point, their only choice would be linking to your unique content and generating even more traffic. This needs to always be aimed specifically at your target audience, so remember to stay on topic.
Don’t Take Risks
SEO and linkbuilding strategies need to be done as ethically as possible. You also need to worry about involuntarily violating guidelines, so remember to avoid taking risks that could ban your website from search engines.
If you’re unsure about the entire process and you don’t want to risk not being found by potential customers, hiring an expert would be a wise choice. He will take care of your website and keep you on top of results pages while you deal with all the legal intricacies your clients bring you, so do not hesitate to look for one when you need to.
