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How to Start (and Grow) a Home-Based Online Business
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How to Start (and Grow) a Home-Based Online Business

How to Start Home-Based Online Business? – Great business idea? Check.

Plenty of time on your hands? Check.

Passion, determination, and confidence? Check.

Stuck at home, in the middle of yet another coronavirus lockdown? Check.

Perfect, you should be all set to start launching your home-based online business, right? Wrong!

While all of the above is essential for you to lay the foundation for your new and exciting business venture, there is (quite a lot) more stuff that you need to take care of before you jump in.

Want to know exactly how you can launch and grow an online business? Then, read this guide! We will uncover some of the greatest and smartest tips, tricks, and tools to turn that genius idea of yours into a money-making machine.

You Need a Plan

If you’re thinking: “A business plan? Boring!” then you’re off to a VERY bad start. We’re sorry to break it to you, but you’re going to have to sit down, do some research, and start jotting down some ideas.

Don’t despair, though! Drawing up a great business plan is not only necessary when you are about to break into the world of biz, but can also end up being a lot more enjoyable than you’d expect.

So, what does a business plan look like, and how do you go about writing one if you’ve never done it before? You have two options: you can either get some help from the many free tools available online, or you can ask a more expert friend or acquaintance to give you a hand.

To give you a general idea, your business plan will include all sorts of important aspects, such as your business structure, funding, expenses, and other financial information, marketing and sales ideas, forecasted profits, and planned launch date.

Oh, and remember the legal bits! If you are serious about starting to sell products or services, then it’s fundamental to have all the legal requirements set up to enable you to do so.

A Great Idea for a Perfect Niche

It all starts with a genius business idea, right? Well, technically yes, but if you want that light-bulb moment to turn into the centerpiece of your new company, then you need to put in a bit more work.

The keywords here are: “narrow down”, and “niche”. Let’s dive deeper into what they mean and why they are so important to help your business succeed.

For example, would you like to do business with new parents by selling a product that claims to help them “enjoy their parenthood”? Fab, so now you need to look at what’s already available on the market. Have you spotted a gap in the current product offering for these consumers?

If so, then this is your perfect chance to break into this field and promote your original and unmissable product, which will become a “new parents’ must-have”. Be super-focused on your buyers and sell something that speaks directly to a specific and well-identified niche: this is the secret to the real viability, and success, of a brand new product.

It’s All in a Name

“A rose by any other name would smell as sweet”, wrote the great William Shakespeare in his uber-famous Romeo and Juliet. But, at the risk of sounding a bit disrespectful to the Master, we dare to disagree.

Names are essential for a business — even more so for one that has just been launched and still doesn’t have any clients. So, do your homework and put your creative hat on to come up with the most awesome name that you can think of.

If you are wondering what the features of a perfect brand name are, then it’s actually pretty simple to explain. You want as many people as possible to recognize, remember, and engage with your brand, right? So, choose a name that’s easy to write and pronounce, simple, to the point, and truthful to your brand’s ethics and industry.

It may sound pretty obvious, but you need to be careful not to pick a name that has already been taken by another business. Before you officialize your new venture’s name, do a bit of online research to make sure that it is truly unique, and that you can make it legally yours.

Being Tech-Savvy Pays Off

Whether or not you know a lot about technology, one thing is certain: if you want to run a business from the comfort of your own home, you’ve got to get some good tech. Meaning: laptops, headphones, a scanner/copy machine, spare wires, and cables, at a minimum.

Depending on what type of industry your business will operate in, you might need more of this stuff, and of top-notch quality. For a business owner who’s just getting started, though, a decent tech setup should suffice: for example, here you can find some great deals on laptops.

Design an Eye-Catching, User-Friendly Website

Web design is instrumental in helping you to raise brand awareness and drive up conversions. The good news is that you don’t necessarily have to be a web design wizard in order to create a captivating, good-looking, and informative web page.

There are lots of free (or cheap) online tools that you can use in a pretty autonomous fashion, which will enable you to get a great website online in no time. However, you want to put some effort into making it as eye-pleasing and user-friendly as possible. One solution to achieve this is to go with one of the top Chicago web design companies and to leave this tricky task to the professionals.

Try, for example, to explore some of the hottest web design trends, such as a gradient color scheme, videos or animated visuals for your homepage, mega fonts for your headlines, and non-traditional scrolling.

Start Promoting Your Business With Digital Marketing

This is getting exciting: you are so nearly there! There’s one thing left to do, now: getting the word out there. This simply means to start promoting your brand and getting more and more people to check out your products and services.

How do you do that? With great digital marketing tools. We are talking about a website, a blog, social media accounts, email marketing, SEO, SEM, and digital advertising.

Does it all sound a bit too much, and your head is already spinning at the very thought of embarking on such a crazy digital marketing journey? No worries, that’s what digital marketing agencies are for.

At least in the very beginning, and particularly if you’re not an expert, it’s a great idea to work with a digital marketing specialist who can help you to make the most of digital marketing tools and promote your new business in the best and most effective way.

Consider Expanding Your Business

We know you can’t wait to be able to do this, but you’re going to have to wait a bit before you are actually in a position to plan any potential business growth. As a rule of thumb, you might want to wait around a year from your launch date.

When this time has passed, go back to your business plan. Review it with fresh, more experienced eyes, tweak it if you need to, and most of all take a look at your forecasted profit.

Was it more or less spot-on? And how about your outgoings, are you on top of those and have managed to remain debt-free? Awesome, then you might start to consider expanding your business.

As a first step, you want to think about your staff. If you have done everything (or almost) by yourself so far, it’s now time to hire some help. You get to decide, based on your real needs and goals, what positions to recruit for, how much you can afford to pay, and what type of contract you can offer.

Then, you might need to have a word with your suppliers and talk about increasing orders and improving delivery methods.

Launch and Grow a Successful Home-Based Online Business With Our Tips!

Now that you know the secrets to a successful home-based online business, what are you waiting for? Get started now!

Remember to begin with a detailed business plan, which must include all the necessary legal aspects. You will also need a brand name that your customers can remember and identify your brand with. Web design and digital marketing will also be important to establish business success, as well as getting some good-quality tech.

If you enjoyed this article, then you can find more informative and inspiring content like this by browsing the rest of our website. Check it out now!

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