What are Instagram Reels?
Instagram reels are short videos (up to 90 seconds long) that you can create and edit to showcase your content. To do this, you may quickly combine videos, or simply use Instagram’s own camera function to create new content. The restricted period of time means that every second must count when displaying the very essence of your brand. Creating reels can be made simple by following Instagram reel’s easy directions and utilising a wide range of the functions, such as the visual effects, to make engaging content for the masses to see.
Get To Grips with the Basics
If you are just starting out with creating reels, it may be better to focus on presenting the brand in a simpler light rather than dabbling with all the fancy functions that may take away from what you are trying to show to your audience. It is possible to create engaging, professional content by stripping back on the visual effects, as long as you maintain a level of imagination. Showcasing the recognisable logo or familiar music that is connected to your brand is enough at the beginning, to give your audience an intriguing teaser of what is to come, and soon enough you will find combining this with other functions to be simple.
Do Your Research
There are reels for every niche or interest out there. When deciding between the different Instagram features to showcase your brand, you will want to be sure to choose creatively but consistently. There are so many Instagram filters and effects out there that could tie in really well with your professional brand, so ensure that you research thoroughly before settling on the path that you want to go down. If your brand revolves around historic trends, for example, then the best filters to explore give off that vintage feel that you are trying to convey.
How to be Creative?
There is a lot of variety in the reels creative tools. Don’t be afraid to push back against the norm for the standard conventions of your brand; these conventions can be often proven to be outdated through the use of new ways to showcase your type of content. For instance, use the Align tool to create flawless graphic match transitions that give your reel elements of movie cinematography all in the 90 second slot. The key to creativity is taking risks and having the confidence to believe in your brand- this will make others, in turn, feel the same confidence.
Gaining Professional & Transferable Skills
The Instagram reels layout is clear in its instructions. This means that reels are very simple and easy to create, especially because of the short amount of time reels can have. In this way, reels are similar to other popular apps such as TikTok, demonstrating that more and more professional brands will be transferring to these platforms in order to access a larger audience base. However, platforms such as YouTube maintain high popularity, so it is advisable to gain a wider set of editing skills so you have a larger range of understanding when it comes to editing videos that aren’t strictly limited to those of a shorter length.
